UAE-based digital staffing platform Ogram raises $3M from Tanami Capital.

Ogram, a leading digital staffing marketplace, in a move that will accelerate its expansion in Saudi Arabia in the retail and hospitality sectors. Besides enabling Ogram to pursue growth ambitions, it is also a first investment from Tanami Capital into the workforce solutions industry, signaling a shared interest in innovation and technological advancement of staffing solutions.

About the Company

Founded in 2017 by Karim Kouatly and Shafiq Khartabil, Ogram is a leader in the digital staffing space. With the help of state-of-the-art technology, this platform allows for the booking and management of on-demand staff while making the process of hiring simple and easy for businesses. Having revolutionized conventional staffing, with rapid job matching and ensuring compliance, reliability, and quality, Ogram has become an efficient and flexible solution for today’s fast-changing business world.

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Investment Details

The $3 million investment from Tanami Capital is non-dilutive, enabling Ogram to retain full ownership while securing the necessary funds for expansion. The financial boost has been strategically allocated to support Ogram’s entry into the Saudi Arabian market with a concentrated effort on the retail and hospitality sectors. These are the growth-oriented industries of Saudi Arabia, which provide a great opportunity for Ogram’s innovative staffing solutions as the demand for flexible and efficient workforce management has increased there.

Strategic Development in Saudi Arabia

Saudi Arabia’s Vision 2030 has transformed several sectors rapidly, especially the retail and hospitality industries. Ogram has entered the market in consonance with efforts of economic diversification in this country, intending to offer fast, agile manpower solutions to firms looking to gain momentum in response to the transforming landscape of Saudi Arabian markets. 

Introducing a digital platform in Saudi Arabia is an avenue for Ogram to empower firms to manage workforce resources efficiently while ensuring that productivity improves and better service delivery follows.

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Impact on the Retail and Hospitality Industries

Both retail and hospitality operate through a fluid environment that often commands flexibility in terms of workforce utilisation. Ogram’s platform caters best to these sectors by providing seamless solutions where businesses can book and manage personnel as quickly as possible. 

This ensures optimal usage of staff while contributing to better customer experience and operational excellence. Ogram avails businesses an opportunity to access a validated pool of professionals, thus ensuring that the business will maintain high standards without the administrative burden normally associated with staffing.

Tanami Capital Strategy Investment

This is Tanami Capital’s inaugural investment in the workforce solutions segment, a strategic foray into support of innovative and technology-driven businesses with significant growth opportunities. In this regard, investment from Tanami Capital will benefit Ogram, not only by providing the latter with much-needed capital but also by offering valuable strategic advice to face the challenges in entering a new market. As such, it sets a great precedent for similar investments in this region’s exciting tech ecosystem moving forward.

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Future Outlook

With the investment secured, Ogram will be well-equipped to make a strong impact in Saudi Arabia’s retail and hospitality sectors. Focusing on leveraging technology to deliver flexible staffing solutions, Ogram is well on its way with the global wave towards digitization and the on-demand nature of services. As Ogram sets out to expand, it will set a new benchmark for workforce management while contributing to broader economic development objectives in the region.

Summary

Ogram, a UAE-based digital staffing platform, has just closed a deal with Tanami Capital to bring in $3 million in investment. This non-dilutive funding will further fuel the strategic expansion of Ogram into Saudi Arabia, where the focus is placed on the retail and hospitality industries. Tanami Capital continues to build on its investment theme by focusing on fast-growing tech-driven businesses in the workforce solutions space.