Voyantis, an AI-driven growth platform specializing in customer acquisition and lifecycle optimization, has announced the successful completion of a $41 million funding round. This substantial investment underscores the company’s innovative approach to leveraging predictive analytics for smarter customer targeting and its potential to reshape marketing strategies across various industries.

Founded in 2020 by CEO Ido Wiesenberg and CTO Eran Friendinger, Voyantis has rapidly emerged as a key player in the AI-driven marketing landscape. The company employs predictive and prescriptive AI to assist businesses in identifying, acquiring, engaging, and retaining their most valuable customers. By analyzing anonymized first-party data, Voyantis enables companies to predict customer lifetime value (LTV) and implement data-driven growth strategies.

Ido Wiesenberg, prior to establishing Voyantis, co-founded a startup that was later acquired by Kaltura. Eran Friendinger co-founded Adience, which was sold to MarketTech. Their combined experience in technology and entrepreneurship has been instrumental in shaping Voyantis’s strategic direction and growth.

The recent funding round was led by Intel Capital, with participation from Square Peg, Target Global, Jibe, Redseed, Alicorn, 20Growth, Essential, and ICON. This round brings Voyantis’s total funding to $60 million. Lisa Cohen, Investment Director at Intel Capital, will join Voyantis’s board of directors, providing strategic guidance to further accelerate the company’s growth.

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Strategic Objectives Post-Funding

With the new capital infusion, Voyantis aims to:

• Accelerate Growth: The company plans to expedite its rapid growth trajectory, having already tripled its annual recurring revenue (ARR) two years in a row.

• Enhance Platform Capabilities: Investments will be directed towards research and development to further infuse AI into customer acquisition and lifecycle optimization processes.

• Expand Global Presence: Voyantis intends to bolster its global footprint by expanding hiring efforts across sales, marketing, and delivery teams to optimize its go-to-market strategy.

Voyantis’s AI-Driven Approach

Voyantis’s platform leverages AI to transform growth strategies by:

• Predicting Customer Lifetime Value (LTV): The platform analyzes anonymized first-party, declarative, engagement, and revenue data to predict the future value of customers at any given point in their journey.

• Automating Targeted Actions: Based on LTV predictions, the platform generates AI-driven prescriptions that produce targeted actions or incentives, executed directly via platforms such as Salesforce and Braze.

• Enhancing Profitability: By focusing on acquiring, nurturing, and retaining high-value customers, businesses can improve unit economics and achieve sustainable, predictable growth.

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Client Portfolio and Market Impact

Voyantis has garnered a diverse clientele, including companies like Miro, Rappi, HoneyBook, Natural Intelligence, and MoneyLion. These organizations utilize Voyantis’s platform to automate the acquisition of high-value customers and optimize customer engagement strategies. The platform’s ability to predict LTV and prescribe targeted actions has been pivotal in enhancing customer retention and maximizing revenue streams.

Lisa Cohen of Intel Capital highlighted the broader market trend towards efficient growth, stating, “Companies of all sizes are focusing on driving smarter, more intentional campaigns that maximize LTV. Voyantis is positioned to enable and automate this shift, empowering companies to optimize and prioritize acquiring, nurturing, and retaining the most valuable customers.”

With the substantial funding and strategic support from prominent investors, Voyantis is well-positioned to continue its trajectory of rapid growth and innovation. The company’s commitment to leveraging AI for efficient and effective customer engagement strategies aligns with the evolving needs of businesses in a data-driven marketplace.