Culina Health, a Hoboken, New Jersey-based company that offers personalized tele-nutrition services, raised $7.9 million in a Series A round of funding. The money will be used to strengthen the digital platform, expand its market and help meet the growing demand for accessible, individualized nutrition care.

Company Overview

Founded in 2020 by registered dietitians Vanessa Rissetto and Tamar Samuels, Culina Health is a personalized tele-nutrition platform aimed at helping people manage chronic diseases through tailored dietary guidance. The company’s mission is to provide culturally competent and accessible care that enables clients to make sustainable health changes and improve their overall well-being.

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The $7.9 million Series A funding round was raised from prominent venture capital firms, such as Bacchus Venture Capital, Cake Ventures, Collab Capital, and Collide Capital. This would bring the total funding received by Culina Health to about $20.4 million, which is a testament to the strength of investor trust in the company’s vision and growth potential.

• Improve Technological Infrastructure: Invest in state-of-the-art technology to enhance the user experience, make transactions easier, and interface directly with EHRs, so data can be transmitted seamlessly.
• Expand Service Options: Create new programs and resources addressing a wider range of health conditions and dietary needs to ensure that they are better able to care for a more diverse population.
• Expand Market Reach: Increase marketing efforts to generate more awareness about the need for personalized nutrition and attract a larger client base across the United States.
• Strengthen Partnerships: Collaboration with healthcare providers, insurance companies, and employers in offering comprehensive health plans that include nutrition services should increase accessibility and affordability for the clients.

Leadership View

Co-founder and CEO Vanessa Rissetto expressed excitement over the funding milestone, stating, “This investment allows us to scale our services and reach more people looking for personalized nutrition support. Our goal is to make high-quality, evidence-based nutrition care accessible to all, and this funding brings us closer to achieving that mission.”

Market Context

There is growing awareness about diet as an important component of chronic disease management and in maintaining health generally. According to industry reports, the global market for personalized nutrition will grow at a compound annual growth rate of 9.1% from 2020 and will be $16.6 billion by 2025. The platform offered by Culina Health is addressing this need with its model of telehealth convenience and tailored dietary guidance.

Product Offerings

Culina Health offers the following services:

• One-on-One Consultations: Personalized sessions with registered dietitians to develop individualized nutrition plans based on clients’ health goals, medical history, and lifestyle.
• Group Programs: Supportive group sessions focused on specific health topics, fostering community and shared learning among participants.
• Educational Resources: Access to a comprehensive library of articles, recipes, and tools to support clients in making informed dietary choices.
• Track progress: Digital tools that will enable clients to track their progress, set goals, and receive feedback from the dietitian.

Technological Infrastructure

Culina Health uses telehealth technology to provide convenient access to nutrition services. The user-friendly interface allows clients to schedule appointments, communicate with their dietitian, and access resources from any device. It also incorporates data analytics, providing the means to personalize recommendations and track client outcomes for effective and tailored care.

Client Base and Partnerships

The client base includes clients managing chronic conditions like diabetes, hypertension, or gastrointestinal disorders. The health provider has partnered with medical service providers and organizations, seeking to integrate nutrition service within more holistic health interventions and better facilitate care across the continuum.

Future Prospects

The Series A round puts Culina Health in position for the following:

• Scale Operations: Scale up its team of registered dietitians and support staff to the increasing demand and still keep up with the delivery of high-quality services.
• Develop Innovative Services: Introduce new features and programs to capitalize on the application of artificial intelligence and machine learning technologies, which can further individualize and enhance nutrition care.
• Lead Industry Standards: Shape standard health care practices to integrate personalized nutrition services into the model, in support of the evolving nature of patient-centered care.