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A company operating in the space of In-Scene Media and Virtual Product Placement, Rembrand has secured $23 million in its Series A financing round. This significant investment will drive growth as the company expands its pioneering AI-driven platform into different content types and access methods.
About the Company
Rembrand, founded by industry veterans with deep expertise in artificial intelligence and digital advertising, is poised at the forefront of seamless brand integration into video content. The company is focused on changing traditional advertising through embedding photo-realistic products in digital videos for a non-intrusive yet engaging viewer experience.
Funding Details
The Series A round was led by super{set}, which received significant participation from The Trade Desk and Naver Corporation, alongside BOLD-the corporate venture capital fund of L’Oréal-and Greycroft from the existing investor list. This rounded-off investor list shows a broad confidence in the vision and technological capabilities built by Rembrand.
Strategic Objectives
Rembrand plans to do the following with the influx of new capital:
- Expand Content Integration: Scale the use of its In-Scene Media and Virtual Product Placement technology to apply to a more diverse set of content types, including professional Connected TV (CTV) content.
- Increase Access: Create several access methods, including Software as a Service (SaaS) licensing of its AI Studio, and offer a free open-access version to democratize the technology to creators at every level.
- Accelerate Technological Innovation: Invest in research and development to further refine its AI algorithms, ensuring seamless and realistic product placements that enhance viewer engagement without disrupting the content experience.
Technological Innovation
Rembrand’s platform uses sophisticated AI algorithms, such as neural inverse rendering, that can place products within video content during post-production. The technique offers live and context-relevant placements of products based on the audience being viewed and can evolve with time. This makes Rembrand able to save so much time and cost that comes with traditional product placement techniques.
Market Potential
With its estimates standing at close to $23 billion, traditionally comprising manual movie and television-based product placements, Rembrand offers the potential disruption to this entire market by empowering the scalable process of postproduction product placement of the vast digitals, both on the rise with the vast scope of rapidly growing online video advertisement market whose estimation stands in excess of $75 billion.
Industry Implications
Rembrand, a non-intrusive advertising solution, has targeted the rising aversion among consumers towards the usual advertisements. A study reveals that around 65% of viewers tend to skip through commercials, proving that more integrated and engaging advertisement is the need of the hour. Rembrand technology allows brands to become a part of the story, making recall and engagement stronger without interfering with the viewer.
Omar Tawakol, CEO and co-founder of Rembrand, comes with experience from his previous ventures, including BlueKai and Voicea. He stresses the disruptive potential of Rembrand’s technology in the advertising landscape, saying, “Consumers don’t like interruptions, and advertisers are searching for a more effective way to get noticed in video. With the explosive growth of online video and streaming, the traditional model of selling advertising in video is ripe for disruption.”
Future Perspective
Rembrand has the Series A funding round successfully closed and is ready to scale up operations, increase the team size, and continue innovating its platform for the evolving needs of advertisers and content creators. The vision to democratize virtual product placement technology makes it ready to play a pivotal role in the future of digital advertising.
Summary
Rembrand’s $23 million Series A funding is a great milestone in the development of In-Scene Media and Virtual Product Placement. Using cutting-edge AI technology, the company is on its way to revolutionizing the advertising industry by providing brands with a seamless and effective way to engage with audiences while respecting the viewer’s experience.