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Zelt, a London-based startup, has announced the successful completion of a $6 million seed funding round. The round was led by Notion Capital, a venture firm renowned for backing transformative technology companies, with additional investments from Soma Capital, Frontline Ventures, and notable angel investors.

Company Overview
Zelt, founded in 2021 by Freddie Waldron, targets the intricacies faced by SMEs in their human resource and information technology operations. The company offers a comprehensive, all-in-one platform, unifying onboarding, payroll, benefits administration, device management, and software provisioning into a simple interface. It allows companies to reduce overhead from administrative activities, improve compliance, and boost employee satisfaction.
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Funding Details
Leading the $6 million seed funding round is Notion Capital, which has a strong history of SaaS and cloud-based solution investment. Soma Capital and Frontline Ventures invest along with these, providing early-stage scaling expertise to the venture. Moreover, angel investors with experience in HR technology and enterprise software steps forward in the round and will vouch for Zelt’s vision and potential.
Small and medium-sized enterprises often grapple with disparate systems for HR and IT management, leading to inefficiencies and increased operational costs. The need for a cohesive platform that integrates these functions has become more pronounced, especially in the wake of the COVID-19 pandemic, which has accelerated digital transformation across industries. Zelt’s solution addresses this gap by providing an all-in-one platform tailored to the unique needs of SMEs.
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Technological Innovations
Zelt has designed its platform with a prime focus on both automation and UX. Key features include:
- Onboarding: Bringing new employees on board is an automated process to handle paperwork, account creation, and device provisioning.
- Unified payroll and benefits management: It enables a centralized platform for managing the compensation and benefit packages of an employee, providing accuracy and maintaining compliance with all local regulations.
- Device and Software Management: It allows companies to manage company devices and software licenses from a single dashboard, thereby enhancing security and reducing the workload of IT.
- Employee Self-Service Portal: It empowers employees to access payslips, request time off, and update personal information, thereby reducing administrative tasks for HR teams.
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Future Plans
With the influx of new capital, Zelt aims to speed up product development and increase its headcount while increasing the capabilities of its platform. The company intends to introduce features with advanced analytics, enabling SMEs to obtain actionable insights regarding workforce productivity and engagement. Additionally, Zelt plans to extend its market footprint across Europe and seek strategic partnerships to integrate into other business tools commonly used by SMEs.
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