Founded in 2012 by Vimal Kumar and Sheetal Lalwani, Juspay has positioned itself as the leader in payment processing solutions. The company offers a robust platform that simplifies digital transactions to be swift, secure, and seamless for businesses and consumers alike.

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Core Services

Juspay’s suite of services includes:

• Payment Gateway Integration: Facilitating smooth connections between merchants and multiple payment providers, enhancing transaction efficiency.
• Payment Orchestration: Intelligent routing of transactions through optimal channels to improve success rates.
• Fraud Detection and Prevention: Advanced algorithms to identify and mitigate fraudulent activities, ensuring transaction security.
• User Authentication: Secure methods to verify user identities, enhancing trust in digital transactions.

These services have made Juspay a preferred partner for numerous businesses aiming to optimize their payment systems and deliver superior customer experiences.

Funding Details

In January 2025, Juspay announced the successful closing of a $150 million funding round led by Kedaara Capital, with significant participation from existing investors WestBridge Capital and SoftBank Group Corp. This infusion of capital has raised Juspay’s valuation over $1 billion, officially catapulting it into the unicorn club

Investor Profiles

• Kedaara Capital: A leading private equity firm specializing in investments in India, it is known to partner with high-growth companies across various sectors.
• WestBridge Capital: An investment firm focused on Indian companies, with a track record of backing companies through various stages of growth.
• SoftBank Group Corp.: A multinational conglomerate with significant operations in technology and energy, known for making massive investments in cutting-edge startups around the world.

The close of this round of funding marks an endorsement of Juspay’s business model, technological capabilities, and strategic vision by investors.

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Financials performance

Juspay has been a great example of financial growth over the last few years. For the fiscal year ending March 2024, the company posted an operating revenue of ₹319.32 crore, a 49.6% jump from ₹213.39 crore in the previous fiscal year. In addition, Juspay cut its losses by 10% in the same period, showing proper cost control and operational efficiency.

Strategic Initiatives and Achievements

Juspay has played a pivotal role in the development of India’s digital payment landscape through the following initiatives:

• BHIM App Development: It collaborated with the National Payments Corporation of India (NPCI) to develop the Unified Payments Interface (UPI) app, BHIM, which enhanced the accessibility of digital payments across the country.
• OTP Read Technology: The company introduced innovative One-Time Password (OTP) read software, streamlining the mobile checkout experience for e-commerce platforms and reducing transaction friction.
• Payment Aggregator License: In February 2024, Juspay received RBI license as a payment aggregator to further strengthen its foothold in the fintech space.

All these strategic decisions have not only enhanced the offerings of Juspay but also strengthened its position as the most trusted digital payment solution leader.

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Future Outlook

With the newly infused capital, Juspay plans to

• Invest in strong advanced technologies to further enhance the efficiency and security of payment processing.
• Intensify the expansion of market reach through new markets and strengthen its presence in existing ones to serve an enhanced customer base.
• Develop new products and services that would address emergent needs in the digital payment ecosystem.
• Talent acquisition: Attract, retain top talent required to drive innovation and maintain a competitive edge in the fintech industry.

These are aimed at putting Juspay in the right position to ensure sustainable growth and strengthening its promise of delivering the best value to clients and other stakeholders.