Justt, an Israeli fintech startup focused on AI-driven chargeback management solutions, has secured $30 million in a Series C funding round. The latest round was led by Zeev Ventures, with existing investors Oak HC/FT and F2 Venture Capital participating. This brings the total funding for Justt to around $100 million. 

The infusion of capital is expected to accelerate the company’s global expansion, enhance its proprietary technology, and steer it towards profitability by 2027.

Company Overview

Founded by CEO Ofir Tahor and Chief Risk Officer Roenen Ben Ami, Justt has emerged as a leader in automating the complex process of chargeback management for merchants worldwide. The company’s platform uses artificial intelligence and machine learning to analyze over 500 data points from multiple sources, crafting unique, high-quality arguments for each case. 

Related post

Bolttech Secures Over $100M Elevating Valuation to $2.1 Billion

Anatomy Financial Secures $19M to Revolutionize Healthcare Payment Processing

Sourcefin Secures $8.2M to Enhance SME Financing in South Africa

This dynamic system continually optimizes dispute win rates and improves outcomes over time, providing merchants with a scalable, results-driven solution to navigate an increasingly complex payments landscape. 

Funding Details

The $30 million Series C round reflects just how much investors believe in Justt’s vision and sustained growth.

Justt is led by Zeev Ventures with continued support from Oak HC/FT and F2 Venture Capital. The financing represents a commitment to accelerating Justt’s mission in transforming chargeback management using AI technology. Oren Zeev, Co-Founder of Zeev Ventures, said, “Justt’s AI and machine learning-based approach is transforming chargeback management for merchants with a scalable, results-oriented solution to help them better navigate an increasingly complex payments landscape.”

Post-Funding Strategic Goals

Justt will use the new capital to:

• Speed Global Growth: Focus on high-growth regions to expand its market reach and client base, thus bringing its innovative solutions to an even greater number of merchants.
• Advance AI Technology: Enhance its proprietary AI-driven platform to further automate and optimize the chargeback management process, improving efficiency and success rates for merchants.
• Achieve Profitability: Implement strategic initiatives to reach profitability by 2027, ensuring sustainable growth and long-term success.

Market Context and Growth Trajectory

The chargeback management market is growing at a significant rate, driven by the increasing complexity of payment disputes and the rise of e-commerce. Justt’s solutions address critical challenges faced by merchants, such as ‘friendly fraud,’ where customers cancel valid credit card transactions despite receiving the goods or services.

Since the last fund round in 2021, Justt has grown extremely well, with revenue tripling in 2023 and doubling again in 2024. The firm has also nearly doubled the total chargeback volume that it managed over the prior year, with merchants utilizing the platform recovering nearly twice as much revenue on average.

Leadership Perspectives

CEO and co-founder Ofir Tahor said, “This funding will help spur our global expansion, fuels technological advancements, and help us further our mission: to help merchants resolve their payment disputes more efficiently, recover more revenue.”

Co-founder and Chief Risk Officer Roenen Ben Ami, who formerly founded the chargeback and risk management teams for merchants at Simplex, comes with much experience in joining Justt’s leadership, further positioning the company better in the market.

Technological Innovation

Justt platform is notable for analyzing over 500 data points coming from different sources to build quality, tailored arguments for every case.

It has overall analysis, and because it is able to change situations, the likelihood of resolutions in disputes will improve, as the machine will develop its learning abilities, even with each case and situation, thus continually developing greater performance and effectiveness in dealing with disputes. Adaptation must be present in any development in the changing scene about payment disputes where regular tactics and fraud appear daily to the landscape. 

Client Impact

Justt’s platform has provided concrete benefits for over 200 clients, from some of the world’s largest names in global e-commerce, in terms of revenue recovery:

• Chargeback Revenue Recovery: Using Justt’s platform, merchants have recovered more chargeback revenue, in some cases up to nearly double that achieved through previous solutions.
• Operational Efficiency: By automating the chargeback management process, merchants can reduce the time and resources spent on handling disputes, allowing them to focus on core business activities.
• Scalability: Justt’s solution is designed to accommodate businesses of all sizes, providing a scalable approach that grows with the merchant’s needs.

Future Outlook

With strong financial support and a compelling strategic vision, Justt is well-positioned to drive the chargeback management transformation through AI-driven automation. The company’s pursuit of innovation and client success makes it well-positioned to set new industry benchmarks in providing merchants with all the tools they need to handle the intricacies of payment disputes effectively.