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Sitemate, a no-code software platform based in Sydney and specializing in digitizing workflows for heavy industries, has secured a Series A funding round with $27.5 million. The investment, led by Blackbird Ventures, included existing investors Shearwater Capital and Marbruck, indicating that the company is growing at an incredible pace and plays a vital role in transforming industrial operations through innovative technology.
Funding Summary
The $27.5 million Series A round is a major milestone for Sitemate, which raised a $7.5 million pre-Series A round in November 2023. The latest funding will be strategically used on the following fronts:
- Product Development: Enhancing and expanding the capabilities of the platform to better serve the unique needs of heavy industry sectors.
- Global Expansion: Opening a new office in Austin, Texas, in 2025 and strengthening go-to-market teams across North America and Europe.
- Talent Acquisition: The company will double its headcount from the current 140 employees to fuel scaling operations and innovation.
This infusion of capital places Sitemate in an excellent position to accelerate its mission of digitizing and automating workflows in industries such as construction, engineering, mining, and manufacturing.
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Founders and Leadership
It was in 2015 when civil engineer Hartley Pike and software developer Sam McDonnell founded Sitemate. This platform, resulting from the convergence of these two skills in engineering and technology, is pivotal to finding a solution to specific issues plaguing heavy industries.
- Hartley Pike, Co-founder and CEO: With a civil engineering background, Pike recognized inefficiencies in industrial workflows and was instrumental in the vision that Sitemate has, which is to streamline operations using digital solutions.
- Sam McDonnell, Co-founder and CTO: McDonnell’s experience in software development has been critical in building the no-code platform that empowers industrial companies to customize workflows without extensive knowledge of coding.
Under their leadership, Sitemate transformed from a start-up into a global leader in industrial software solutions, garnering an array of different clients while expanding its reach to many countries.
About the Company
Sitemate is a no-code software toolkit designed for digitizing and automating workflows for heavy industries. With the use of the platform, companies can move away from paper-based workflows to a digital workflow, which maximizes efficiency, accuracy, and the collaboration at real-time.
Key Features of Sitemate’s Platform:
- Customizable workflows: Users can implement their own processes without technical expertise to suit operational necessities.
- Real-time data collection by field workers on the scene can provide immediate insight instead of waiting for weeks as people may have to spend additional time for manual entry in records.
- Integration: The system has native integration with existing systems that creates a coherent digital environment.
- Mobile: This app is designed to use several devices to provide access and enter the information.
Sitemate’s solutions cut across a wide range of industries such as construction, engineering, power and utilities, mining, agriculture, and manufacturing. With a focus on the unique needs of these sectors, Sitemate has become an industry leader in industrial process digitization.
Recent Activities and Expansion
Within the last year, Sitemate has been very phenomenal and strategically developed:
- Headcount Expansion: The company had doubled its workforce to 140 employees, which marked the commitment to scaling operations and enhancing product offerings.
- International Presence: With offices now established in London, Vancouver, and Toronto, and the plan to open a new office in Austin, Texas, Sitemate is further strengthening its global footprint to better serve a growing global clientele.
- Strategic Acquisition: In August 2024, Sitemate acquired the software startup Nomad Fleet for $2 million and later renamed it to Gearbelt. The acquisition expands the product suite of Sitemate and adds its capabilities in asset management.
All these developments speak about Sitemate’s commitment to constant improvement and strategic approach toward catering to the changing needs of heavy industry sectors.
Market Position and Industry Impact
Sitemate operates in the fast-evolving industrial software market where the demand for digital transformation is accelerating. It addresses key challenges in the heavy industry through no-code solutions that include:
- Operational Inefficiencies: Streamlining paper-based, manual processes into more efficient digital workflows.
- Data Management: Capturing and analyzing data in real-time to inform decisions.
- Regulatory Compliance: Automating documentation and reporting to ensure adherence to industry standards and regulations.
Sitemate enables companies to implement digital solutions quickly and efficiently without the need for significant IT resources, thereby giving access to a broad-based organization in the heavy industries.
Future Prospects
- In the light of successful completion of the Series A funding round, Sitemate is now fully geared up to increase its scale of operations. The company expects to:
- Increase product offerings through research and development by introducing new features and tools that address emerging industry needs.
- Expand global reach by setting up a presence in new markets, particularly in North America, to serve a wider customer base.
- Foster industry partnerships by working with leaders in industries to drive innovation and adoption of digital solutions in heavy industries.
Sitemate’s innovation and strategic growth initiatives have put the company in an ideal position to play a critical role in the ongoing digital transformation of heavy industries globally.
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